The design of the type family Merkur began in 2017 in a type design seminar by Jovica Veljović. This typeface is inspired by various specimens of Baroque Antiqua or Transitional Serif typefaces: This category of typefaces sits in between the mainly calligraphic style of the preceding Renaissance Antiqua and the subsequent schematic construction of the Neoclassical Antiqua. Merkur examines the strengths of the transitional style with a vivid variety of forms and characters, thus questioning the paradigm of periods in design history which announced formal unification, universalization, rationalization and simplification as their highest good, such as Neoclassicism and Modernism. Its different styles allow a regulation between a serving moderate text use and attention-seeking expressivity, providing a contemporary solution to the needs of merging media. Some of its many references are Romain du Roi, Janson, Baskerville, Caslon, Aldus, Times, Sabon, Bembo, Galliard, DeVinne, and various contemporary typefaces, such as Ogg by Lucas Sharp and Till by Pauline Le Pape.